Don’t we all love social media? As an avid social media user, I am able to get updates on my close network of friends, information on world events and issues, hilarious videos about cats getting scared by cucumbers, and a variety of ads targeting my interests.
It makes keeping in touch and relevant soooooo much easier and gives me easy access to ads that I get value from during my daily social browsing.
Social advertising becoming a major player
With the emergence of social advertising, businesses can now focus their efforts on marketing to more targeted potential buyers on the social channels they frequently access.
With the CPC roughly around $0.50 on Facebook and Instagram around $1.41, why wouldn't you advertise on the social channels your customers use?
Let’s take a gander into Facebook
Facebook has over 1.7 billion monthly active users and within that, 1 billion of those users have daily activity.
That is a staggering number of potential customers, promoters, and influencers to attract that can help grow your business' revenue and brand awareness.
Given this increasingly mobile world, targeting mobile-only ads would be an advantageous move to ensure you’re meeting potential buyers on the device they prefer and the social channel they reguarly use.
Oh boy, let's not forget about Instagram
Facebook has remarkable potential for business growth, but let’s not forget about advertising on Instagram. Instagram has over 600 million users (and growing rapidly) and over 300 million active monthly users.
Already, nearly half of all brands are on Instagram and that number is expected to increase to 70% by the end 2017.
If that opportunity doesn’t get you foaming at the mouth, take into account that 5% of Instagrammers take action after looking at an Instagram advertising post, such as visiting a website, searching, shopping, and/or sharing.
So what does this mean for your business?
Marketing to your ideal customer on the channels they most frequently view, gives you the best chance for brand recognition and a higher chance to convert strangers into customers.
No matter how you go about structuring your marketing strategy, advertising will play a pivotal role in attracting visitors and vary depending on business goals, target audience, product/service being offered, and budget. Regardless of your approach, Facebook and Instagram need to be a part of your advertising strategy.